For example, when it comes to creating a brochure, there are plenty of things you want to tell your customer and reader. You want to educate them about their options, tell them how great your company is and even point them in the direction of making a purchase. But, no matter how much information you have to say, it is important to take a step back and create a brochure that is effective. That means putting together an attractive, informative, and interesting brochure that gets people’s attention and leads to the outcome you desire.